Color Psychology and Marketing

Color is a meaningful constant for sighted people and it's a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder.

Employ the latest color psychology in all facets of marketing and particularly in logo design, web site design, the cover of a book, or the package of a product.

The field of industrial psychology has a sub-field that studies only the psychology of color. It is no accident that Campbell's soup has used the same four colors on their labels for years and years. When I mentioned that product, I'll bet an image of that label popped into your head.

Below is a quick overview of the meaning of basic colors in the Western Hemisphere. This information will help you decided what colors to use in your marketing projects. The psychology of color changes with lighter or darker shades of the colors below are often associated with much different meanings. And remember for the World Wide Web, and different cultures have differing views on the meaning of color.

Geometric Shapes: Simple and Unusual Personality Test

Here is a very simple, but at the same time quite an insightful personality test.

All you have to do is to look at the proposed geometric shapes and choose the one that you think best represents you as a person. In other words, choose the shape that you can clearly identify yourself with. Then arrange the remaining shapes in order of preference.

Right Brain or Left Brain? Test Online

The Right Brain or Left Brain - which of them you use most often? Test yourself here ... do you see the girl dancer turning clockwise or anticlockwise?

A Simple Psychology Test

We are asked to choose a figure.

You chose a star?

According to studies, if you have chosen a different figure, you belong to the 10% whose mind are too strong to be influenced by the power of suggestion.

Another Test - With Colours...

The Stroop Effect - Test

Run through each list naming each colour that you see, without actually reading the words. If English is your first language the second list will likely cause a little conflict in your brain, slowing you down or causing you to stumble.

30 Seconds Nippon Psychological Test for Affinity with Your Friends

It’s very easy.

It took 30 seconds.

You don’t need any items.

Color, Animal, Body of Water, Room - Test

Fun Psychological Test – Prepare Paper and Pen!

You need a piece of paper and a pen for this test.

And draw the six figures shown below.

Draw something using each figure. When you finish, write down an adjective that represents each drawing.

Example:

Did you finish all the six figures?

Are you ready to see the result?

OK now, put these words right after each adjective.

It represents current yourself (what you have) because you could only draw what you had seen in your life. How was your result? Whatever you got, just know that this is for fun♪

It will be a perfect activity for party!

The First Four Words You See Describe You